SingleFit

Mobile Application

Role

Partner
Information Architecture
Designer (Brand, UI, UX)
Product Manager
Front End Development
Back End Development
Marketer

Introduction

SingleFit™ is an Interest Based Dating App available for the Apple iPhone. We connect like-minded singles through similar interests such as health and fitness.

Our goal is to provide the next evolution of online dating through live video dating and health tracker data with online and offline matchmaking opportunities.

• Interest and Health Tracker based Matchmaking
• 2 Minute Live Video Dating
• Meet at Partner and Group Classes

Strategy

We have been watching the online dating market for close to two years as it has been flooded with apps that haven't brought value to users, offered trust or a quality service. With users becoming more comfortable with meeting online, services need to focus more on trust and making real connections. We want people to feel a sense of quality with our platform which helps deliver a feeling of trust.

Below are some of the reasons we feel it is the right time for the SingleFit™ App:

• Apple awarding Periscope ( mobile live video streaming ) App of the year for 2015. We felt it was the perfect time to come forward as live video dating is the next logical step for a mobile dating platform.

• Instagram has helped push health and fitness to one of the fastest emerging markets. Social media stars are the future of advertising and are helping shape the public's perspective on health and fitness.

• Wearable health trackers such as Fitbit and Apple Healthkit provide valuable information that can benefit our everyday lives and help shape our daily routine.

Live Video Dating
Why drive to get coffee just to be disappointed when you can make a connection in real time through live video dating. SingleFit™ is the first official app that provides live video dating in a trusted environment. Match with other singles and schedule a date and time that works best for your LiveDate™. Gain trust through a 2 minute live video date before meeting in person.

Health Tracker Matchmaking
We match based on Location, Interests and 3rd Party health tracker information. We believe health trackers such as Apple HealthKit and Fitbit deliver valuable information which can help us connect you with other like minded singles. Connect a 3rd party health tracker to your profile to display information for better match opportunities. This is the first step in our very exciting roadmap for health tracker information.

Online and Offline Dating
To provide a more trusted way of connecting with other singles we have established partner and group classes at local studios. Use the Discover section to see local businesses with partner and group classes. The Heatmap displays the most active to least active partner and group classes and the potential match opportunities. Meet other like-minded singles today!

Process

Stage 1
• Discussions - Stakeholders
• Research & Strategize
• Sketches & Wireframes
• Design
- Brand Identity
- Style Guide
- Product App User Interface
- Product Backend Admin User Interface
• Prototype & Usability Testing
• Discussions - Development Team
• Roadmap and Feature Organization
• Alpha Testing
• Beta Testing
• Apple Store Approval

Stage 2 - Repeat
• User Feedback
• Discussions - Stakeholders
• Design
- Product App User Interface
• Prototype & Usability Testing
• Discussions - Development Team
• Roadmap and Feature Organization
• Alpha Testing
• Beta Testing
• Apple Store Approval

For this project I used Trello for planning, feature organization, and product roadmap to allow for a simple, straight forward approach. I integrated Trello into Slack for development communication and organized all assets in Avocode for further development requirements.

Structure

An overview of how the application infrastructure was organized.

Overview

Match Screen
This screen displays user profiles that allow you to swipe left and right to match

Profile Health Tracker Screen
This screen displays 3rd party connected health tracker information in the profile

Dating Center Screen
This screen provides users the ability to send traditional text based messages or schedule live video dates

Message Screen
This screen displays the text based messaging section

LiveDate Schedule Request Screen
This screen displays the LiveDate schedule request to send

LiveDate Screen
This screen displays an active live video date section

Discover ListView Screen
This screen displays the locations closest to you offering Partner and Group Classes in a ListView mode

Discover MapView Screen
This screen displays the locations closest to you offering Partner and Group Classes in a MapView mode

Heatmap Screen
This screen displays the most active and best potential match opportunities based on your location

Dating Center

This screen displays the Dating center with the Match tab selected. Users have the option to send messages or schedule LiveDates. Ad placement also can be seen in this list view.

This screen displays the Dating center with the LiveDate tab selected. Users have the option to see upcoming or most recent LiveDates. Ad placement also can be seen in this list view.

Send Message

This screen displays the dating center and a user can select to Send Message or LiveDate.

This screen displays a messaging view conversation with the ability to schedule LiveDate in header.

This screen displays a new message about to be typed into the messaging view.

This screen displays the menu that is shown when the top right icon is selected.

Schedule Video Date

This screen displays the ability to send a request for a date and time to LiveDate.

This screen displays the row notifying the user the most recent actions.

This screen displays the request screen from the user asking when user is available.

This screen displays the upcoming accepted LiveDates and most recent notifications.

Web Admin Interface

The web admin interface enables management of the iOS App in real time. Capabilities include User Management, Business Management, Advertising Management, Content Pages Management.

This screen displays the admin login screen for the web interface.

This screen displays the admin user management screen for the web interface.

This screen displays the admin business listings screen for the web interface.

This screen displays the admin editing a business screen for the web interface.

Marketing

An assortment of images displaying some of the many ways we approached marketing the brand.

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