Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment! I worked with Snapchat on a number of projects focused around delivering brand consistent neon displays for multiple different events and spaces. The neon displays became a recognizable piece to early days of Snapchat Stories.
When working with neon it’s important to use simplistic designs. Snapchat's ghost was the perfect brand icon which enabled them to separate its brand recognition from the crowd. Snapchat was one of the first apps to successfully integrate neon as a recognizable marketing tactic on custom shows inside of the app as well as at events. The simplistic approach of the ghost is immediately effective for brand recognition.
Neon glass will test your patience but a very rewarding process.
• Rough Design
• Mock-Up Prints for Sizing
• Finalize Designs
• Discuss Delivery Material & Install
- Glass Tubing
- Power Supplies Distributed
- Timing Interface
• Heat tubes with glass blowing technique
• Bend tubes to print outline
• Add mercury and argon gas
• Remove tubulation and seal
• Dip back of glass in black paint
• Connect electrodes to transformer
These images show the glass bending tools along with the print outline technique.
Large plexiglass backed ghosts made for portability and to be used as a background prop in Snapchat videos, stories and more.
Under The Ghost was a weekly series, posted on the stories feed, that had bands perform in front of the Snapchat neon ghost in numerous locations.
Simplistic mini ghosts brand all of the Snap Inc and Snapchat offices.
Screenshot from the Mashable website on 4-12-17.