Data Monday: Mobile Devices Per Day
Last year, I illustrated the importance of mobile by highlighting how many devices enter the World each day compared to the number of people born per day on our planet. The ratio was striking. Looking at the same figures today is even more sobering.
The End of 2011
The total of smartphones entering the World per day was about 1.45M devicescompared to 371,124 births.
The End of 2012
The total of smartphones entering the World per day was about 3.6M devices again compared to the same 371 thousand births.
Hope you’ve got you multi-device design strategy in order.
Why Mobile Matters
When I initially proposed the idea of Mobile First over three years ago, there were a lot of skeptics. The situation today has a lot more people convinced that taking mobile seriously matters. But just in case some people remain unconvinced, here’s a really vivid way of explaining the situation.
Number of Mobile Devices
Every day 371,124 children are born across the World.
Every day 377,900 iPhones are sold across the World.
Every day 700,000 Android devices are activated across the World.
Looking at the total of iOS devices (iPhones plus iPads and iPod Touches) sold per day brings the total of Apple mobile devices sold per day to 562,000. Together with Android devices that’s 1.27M mobile devices sold or activated per day compared to 371,124 children born.
But there’s more. Nokia sold 200,000+ smartphones a day (and 958k feature phones). RIM sold 143,000 Blackberries a day at the end of 2011. This brings the total of smartphones entering the World per day to about 1.45M devices again compared to 317,124 births.
Share of Personal Computing
Clearly there’s a lot of mobile devices coming into the World. That’s having a huge impact on the personal computing market. Looking at data compiled by Asymco, the first 15 years of personal computing consisted of a few manufacturers trying to figure things out (Amiga, Atari, Apple).
The next 15 years were completely dominated by Microsoft’s WinTel platform with Apple barely hanging on.
Fast forward to the past 3 years and you can see a huge shift underway. Apple and Android are eating into personal computing in a massive way. That’s because today’s mobile devices aren’t just phones they’re the most personal form of computer we have: always with us, always connected, and highly capable.
As mobile devices take over personal computing, a lot of opportunity is created for software companies and services. Consider mobile payments on PayPal. In 2009, mobile payments totaled $141 million. At the end of 2011, that number had grown to $4 billion. You read that right from $141 million to $4 billion over the course of three years.
Hopefully this sample of data points helps some mobile skeptics see the opportunity we’re facing. If you need even more convincing check out my ongoing series of data posts for a deeper look at the mobile market and beyond.