The business value of design

I’ve worked as a designer for close to 20 years and I am still amazed that some businesses don’t understand the value of design. It’s possible the word design in itself is the problem and the capabilities and strategic values get lost in trying to understand what designers are. In any case here are a few interesting snippets from a recent article posted by Mckinsey.

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How to remote user test

When your user base consists of millions of people from pretty much every country, there are many things to consider while conducting user tests. User behaviors and mindsets change drastically from city to city and country to country. This creates problems if you conduct user tests the old fashioned way, aka in person. That’s why most of the usability tests that we do at JotForm are remote user tests. We find it very effective and receive great results from them.

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