This page displays take away information I have saved from articles read focused on productivity and teams. I use this information as a reference point for research in the design industry.
Atlassian’s Design Team Structure
The design organization covers five disciplines:
Crafting the product content, interface copy, technical documentation
Researching and validating user needs
Product improvements and new product development
Creating interactive marketing projects
Putting in place the right tools, processes, and vision to make design teams successful
“You need healthy tension in the triad for solving engineering, business, and customer problems,” says Alastair. “If product performance suffers because of technical debt, it doesn’t matter how polished the features might feel. The triad is ultimately responsible for the whole experience.”
Atlassian’s Agile Design Process
Creating context and alignment
Collaborating on ideation and creation
Measuring the impact
Shipping carefully and measuring regularly
1. Who has the problem, and have we validated the problem exists?
2. What is the problem? What data or research supports our assumptions?
3. Why is the problem worth solving? What is the customer and business impact?
4. Where does this problem occur?
Writing a press release for the idea (like Amazon’s work-backwards tactic)
User interviews, contextual inquiry, surveys, and other ethnographic research
Persona cards and role cards
The triad reviews a “highlight reel” of updates, challenges, and to-do items for their projects.
Team sparring (weekly) – A designer will explain the context and reasoning behind the designs, then ask peers in the triad for feedback. Each person marks up feedback individually, then the group debates the feedback. The designer then explains what feedback will be incorporated in the next version, and what won’t.
Design detention (biweekly) – Designers across all product teams gather together (3 hours to the full day) to tackle challenges individually or in pairs, with sparring sessions happening afterwards. Email, chat, and meetings are all put on hold.
Design blitzes (monthly) – Like a compressed design sprint, the triad collaborates across several hours on a complex challenge.
Time on task
Ease of use
Success rate/ task completion
Happy path clicks
BERT (to measure emotional response).