This page displays take away information I have saved from articles read focused on research methods. I use this as a reference point for research in the research category.
The research process
Figuring out what to learn
Deciding how to learn it
Uncovering or observing evidence
Making sense of what was learned (“synthesis” and “insights”)
Deciding how to act on it
Ensuring consistent action
[Thinking] Process mastery: ownership of the research process
[Execution] Technical competence: technique, method, and output
[Impact] Organizational influence: empowerment, alignment, and direction
I. Process mastery
Who? - Target audience
What? - Method
When? - When do you want it?
What? - What are you trying to figure out?
Why? - Why is this important for us to answer?
You recommend Who, What (method), and When
Why? - What is our organizational and user impact?
You shape, reframe, or reject the entire process accordingly
II. Technical competence
Structured design and research methods (e.g. mixed-method studies, progressive iterative research while embedded in a team)
Complex synthesis (e.g., personas, journey mapping, service blueprinting, jobs to be done)
Centralizing customer feedback
Wide audience communication & presentation
Framing and storytelling
III. Organizational influence
Fair, honest judgement of design and product
Interaction-level and usability authority
Embed and partner with functional teams
Empower other project teams to do effective research
Reframe and focus research questions
Develop a respected point of view on product-level decisions
Strategic partner to product and design functions
Reshape higher-order processes
Centralize and unlock existing knowledge
Direct organizational research focus