This page displays take away information I have saved from articles read focused on research methods. I use this as a reference point for research in the research category.
The research process
- Figuring out what to learn
- Deciding how to learn it
- Uncovering or observing evidence
- Making sense of what was learned (“synthesis” and “insights”)
- Deciding how to act on it
- Ensuring consistent action
[Thinking] Process mastery: ownership of the research process
[Execution] Technical competence: technique, method, and output
[Impact] Organizational influence: empowerment, alignment, and direction
I. Process mastery
Who? - Target audience
What? - Method
When? - When do you want it?
What? - What are you trying to figure out?
Why? - Why is this important for us to answer?
You recommend Who, What (method), and When
Why? - What is our organizational and user impact?
You shape, reframe, or reject the entire process accordingly
II. Technical competence
Structured design and research methods (e.g. mixed-method studies, progressive iterative research while embedded in a team)
Complex synthesis (e.g., personas, journey mapping, service blueprinting, jobs to be done)
Centralizing customer feedback
Wide audience communication & presentation
Framing and storytelling
III. Organizational influence
Fair, honest judgement of design and product
Interaction-level and usability authority
Embed and partner with functional teams
Empower other project teams to do effective research
Reframe and focus research questions
Develop a respected point of view on product-level decisions
Strategic partner to product and design functions
Reshape higher-order processes
Centralize and unlock existing knowledge
Direct organizational research focus