Measuring and Quantifying User Experience

Great article breaking down ways designers can measure and quantify user experiences.

UX designers struggle to prove the value of their work when arguments like “user experience is hard to measure” or “how can you prove that it’s better?” start flying around. Let’s take a look at three methods that can help us prove that our work does make a difference.

Read the full article here >

“Data-driven” is all the rage at the moment, everyone wants a slice of the “big data” cake. Data scientists are the new rock stars, replacing the JavaScript and Front-end gurus and ninjas from a few years back. My problem with trends like these is that they cause the so called “tunnel-vision”.

Good design work is informed by both—the quantitative and the qualitative way of answering questions.

1. Quantifying user testing feedback
2. Quantifying feedback for quick UX/UI design decisions
3. Run the “experience rating” poll with a quantitative test